So I have already talked about your site needing to be built with SEO (Search Engine Optimization) in mind. I also discussed if the design of your website matters. Now let’s talk about how important is internet marketing to your business success and do you really need an Internet marketing campaign?
The answer: YES!
So why is Internet marketing so important? Put simply, you need it because you can generate higher revenues at lower costs at any time of day or night. There are lots of other reasons why Internet marketing is valuable, but in today’s technological age, it is an absolute necessity.
The traditional ways of marketing are missing out on the new generation that do not read newspapers etc, they are online. They read their news online, they watch TV online, they get directions on line, they find phone numbers online, they are reading reviews and asking friends online about products, places, where to go…
You need a combination of engagement, education, and selling to reach these potential customers. Only online marketing provides that. If you need help creating an Internet marketing strategy for your business, feel free to contact me. I will be more than happy to assist you with your online marketing needs!
Internet Marketing – Your New Brunswick Website Design and Internet Marketing Source
1. Customer Interaction
This is a huge reason why you need to do internet marketing. You get to interact right with your customers using social media. You’re able to ask your customers and clients what they think about certain products, pricing, and updates. You will get to see what people like and do not like, what they want and do not want.
The “If your competitor is doing it, you should, too” idea applies to social media and online marketing more than anything. In fact, the modern customer is more likely to look up a business on social media or Google. If you don’t have the right online assets, the odds of them finding you is much, much lower.
The trick, of course, is to launch campaigns that outdo your competition and work in favor of your brand 😉
The return-on-investment for content and social media marketing is unbelievable. You are able to reach thousands of customers on social media, talk with industry leaders through blogs and LinkedIn, and build up a stronger market base on a small budget.
Plus, online marketing is easy to monitor. This allows you to see just how effective each of your online assets are. Then you can spend your money on what is actually working.
Most businesses use a combination of Facebook, Twitter, LinkedIn, Google+, blogging, websites, and press outlets to market on the Internet. These online assets gives an internet marketing team much more to work with than traditional billboard and news advertising.
Local businesses with a strong emphasis on online marketing are able to target specific markets and customers. With Facebook, for instance, you can promote your page to certain cities and demographics. This is another reason content marketing has such a high ROI for smaller, local businesses.
Branding, of course, is the big one. Businesses that initiate online campaigns are capable of positioning their brands higher up on search engines, appear more professional to customers, and reach out to new markets while building a stronger brand.
So what are you waiting for? Contact me today to get you internet marketing campaign started!